SEARCH ENGINES TIPS.

SEARCH ENGINES TIPS.

First, before you start optimizing your site you have to choose the right keywords.
This is critical. If you choose the wrong keywords, your whole campaign is going to
fail. You can search for keyword software but what I would recommend is word
tracker service. They have the most detailed and updated keyword guides on the net.
You can choose the appropriate keywords according to your product or service. They
also have daily, weekly, monthly, three monthly and yearly services, so you have
many options if your budget is extremely low.
You can learn more about here: wordtracker.com

Now let’s move on. Here are some tips for search engine placement, which are very
important if you want to get top listing.

1) ALWAYS USE your keywords in your TITLE TAG.
This is a fatal mistake. If your business is about pets and your title tag contains only
your company’s name then you won’t stand a chance of getting top ranking in search
engines. You must use your business’ name and the primary keyword. For example:



You should also avoid overwriting keywords in your title tag. Eight words max is
enough. Everything beyond that will terminate your top listing.

2) SUBMITTING TO FFA FOR MASSIVE LINK POPULARITY.
Just DON’T. Submitting to 600,000 FFA and classifieds won’t get you anywhere.
These links are useless and the only thing you can expect is a permanent ban from the
search engines or directory.

3) NO CONTENT.
Don’t expect to have top placement with a bunch of affiliate links in your website.
The algorithms are very well designed and ban these kinds of Web pages. You must
have content. Articles, e-books, software, information or whatever you think is
appropriate and related with your site.

4) DO NOT GO OVERBOARD WITH OPTIMIZATION.
You may have heard the importance of optimization for your Web site but don’t
overdo it. You should keep the balance. The search engines are smarter than you think
and will lower your site’s position for that. Do not use your keyword more than three
times per Webpage because search engines won’t like that.

5) NAME YOUR WEB PAGES WITH YOUR KEYWORDS-KEYWORD
PHRASES.
Name your Web pages after your important keyword phrase. For example if your
keyword phrase is “car accessories” then name your page
Car-accessories.html e.t.c.

6) REMOVE META TAGS
Remove the unnecessary Meta tags like date, author e.t.c. You should use only the
META REFRESH tag and the META DESCRIPTION tag.

7) NOT TOO MANY LINKS.
Limit the number of links on every Web page to 50. If you have more, try to divide
them to more pages or keep the most important links.

8) USE A SITE MAP
A site map is a page, which contains the structure of your site. It’s important to have
one in your home page because the engines can spider your site’s sub pages and index
your entire site.

9) THE H1 TAG
The H1 tag is the second most important tag. Always have your headline in H1 tag in
order to get your webpage listed higher.

FINAL NOTES
These are some of the most important factors for Google top search engine placement.
You should implement these on your Web site.
It’s critical having as many content pages as you can so the spider programs that scan
your site would index them all. You should also link them together.
Give emphasis to the first 25 words of your index page, because they are the first to
be scanned by spider software. Have as many keywords as you can to the first 25
words.

Always have your primary keyword as your domain. Trust me it helps a lot.
Have many words and keywords in bold inside your text. The spiders locate them too.
Try to keep the front-page text about 300 words. No less. More text means more
keywords.

Search engines also love fresh content, meaning regular updating of your pages. This
is the RSS issue.


I won’t try to fool you. Search engine research is a hard task to follow and don’t
expect to stay on the top with the same rules for the next five years. It doesn’t work
that way. Search engines change their rules and algorithms all the time and you must
update your knowledge frequently.

Dont Forget to.....

Obtaining incoming links to your website fulfills two main
objectives. Firstly it increases the traffic you could
potentially receive to your site because the more links you
have the more traffic you should receive, and secondly, by
obtaining links from pages with a good page rank you can
increase your own page rank which, although not the deciding
factor, will help boost your ranking in the search engines.

Listed below are ten ways in which you can obtain these
sought-after links.

1. Exchange Links With Other Websites

This process, known as reciprocal linking, is common place
on the internet, and is something most webmasters do.
However, while it's something you should do, it's important
to note that search engines place more importance on one-way
links than two-way or reciprocal links.

2. Submit Your Website To Directories

This is a good way of getting one-way links to your site (if
a reciprocal link is not required). There are numerous
directories you can submit to, offering both free and paid
submissions. When deciding on whether paid submissions are
worth it, you should look at the page where your link is
expected to appear and see if it has a reasonable page rank,
and the number of other links that appear on that page, with
the fewer the better.

3. Build A Network Of Websites And Interlink Them

When building multiple websites it makes sense to interlink
them, preferably from a home page link for maximum benefit.
This can be very beneficial if each of your websites is on a
different server, but be careful if they are hosted on the
same server, as the search engines will think you're
deliberately manipulating their results, and will most
likely prevent you from achieving higher rankings.

4. Write Articles

This is a very powerful method of obtaining a lot of
incoming one-way links to your site. By submitting your
articles, which include the all important resource box with
the link to your site, to multiple article directories you
can pick up backlinks from not only these article
directories but from other websites who pick up your
articles and include them on their website or blog.

5. Write Press Releases

Writing a compelling news-worthy press release about your
site or related topic, can also result in multiple websites
and news sources picking it up and linking to your site.
This is a very effective way of obtaining numerous one-way
links very quickly, but doesn't offer the long-term benefits
that articles do.

6. Create A Blog

Blogs are very easy to create with multiple websites
offering free services, so there is no excuse for not
creating a blog related to and linking to your main website.
You could post anything - your thoughts, articles, or
affiliate program reviews, for example, but make sure you
include a link to your site in the links section, and at the
end of each post if appropriate.

7. Leave Comments On Blogs And Guestbooks

You've got to be careful with this method that you don't
abuse it and start spamming other people's blogs or
guestbooks. Leave legitimate comments, and make it look like
you actually have something to contribute. For example, just
saying “Great Blog!” and then leaving your link is rightly
considered to be spam, and will also damage your reputation
in the long run.

8. Post On Forums That Allow Sig Files

Sig files are the line(s) that appear at the bottom of each
message and act as a discreet way of advertising your site.
You won't get a great deal of benefit in terms of page rank,
as most forums do not have a high page rank for their
threads, but you will build up a good number of links, and
as forums generally tend to get spidered by the search
engines regularly, they will follow the links to your site
and subsequently spider your site on a regular basis.

9. Write Testimonials

By writing and submitting testimonials to websites that you
have previously purchased products or services from, you can
get high-quality links to your site, often from the home
pages of the sites in question.

10. Buy Links

The final way to obtain incoming links is by simply buying
them. This can have a dramatic effect on your page rank and
subsequently your search engine rankings if you can get
links from PR6+ sites, however the only problem with this is
that most links for sale are often for a set period of time,
usually a month, and so you have to keep buying them to
maintain your higher page rank and rankings.

Benefits of Having Website !!!!

When you're searching through the Internet you will find endless amounts of information, about everything, and all at your fingertips. The Internet is the largest source of knowledge in the world. Why is this? Because anyone can get their information on there. All you need is a web site and a resource generous web hosting company.

Many people think that getting their website on the Internet is an expensive venture, fortunately though, this need not necessarily be true; if you find the right web host, the benefits of having a web site will definitely outweigh the costs.

There are many different ways to benefit from having a web site, whether it is for personal gain, or to aid your business success. Those who have their own personal websites generally use them to further an interest or a hobby; having a web site is a great way to share and exchange knowledge with others. Businesses on the other hand use a website to promote and market their goods and services, while cutting back on such expenses as postage, couriers and advertising, etc.

These are but a few key benefits of owning a website:

Increased awareness of products and services - Businesses can now greatly expand their markets, no need to constrain the focus to only the local scene, but by using the Internet, businesses can venture into international and regional markets, with greater ease. This dynamically changes the nature and the marketing activities of some businesses, possibly encouraging the business to expand the diversity of its products and services, to meet these new markets. Websites, in their nature, allow hundreds and thousands of items to be on view 24/7; thus encouraging wider viewing, and extended trading hours.

Freedom - With the freedom of being able to post your information on your website, hence on the Internet, at any time of the day; available information of all variations is increasing at a huge rate. The freedom to browse anywhere and interact with anyone is enough to tempt the smallest of businesses and the most introverted of people to get on the Net; hence Net users are increasing in numbers, at an alarming rate, approximately 50,000 per day. Businesses are buzzing on the Net, they have found a way to compete on an even field, with even the largest of corporations; and within a daily increasing customer marketplace.

Cost advantage - Net businesses are extremely aware of how they can profit by being on the Internet; they can advertise their products and services without the huge costs, and delays of printing, publishing and distribution. The market is a global one, which adds greater value to the costs outlaid for promotion and marketing; compared to the limits of offline. E- commerce facilities can be incorporated into the website, transforming 2D screen visuals into user reactive models, for example, consumers can order their products and services online, greatly reducing administration expenses. Reduction of telephone calls to potential customers; follow ups by email; newsletters digitally made, promoted by email or downloadable from the website, with reduction of distribution costs; less promotional material sent out, printed and wasted; extended trading hours without a human presence; are just a few ways to cut costs.

The current opinion is that any business not on the Internet now or in the near future is not only missing out on the rewards of this new and vibrant industry, but is adding itself to the list of "the forgotten".Don't waste time scratching your head wondering what the Internet can do to benefit your business, you will be left behind; instead, think about how you can take advantage of this new and cheap form of industry awareness. Look for a web designer, or web developer, get a quote, and tell them what you need.

Protecting Your Search Engine Rankings

Your website's ranking on search engines is a vital element

of your overall marketing campaign, and there are ways to

improve your link popularity through legitimate methods.

Unfortunately, the Internet is populated by bands of

dishonest webmasters seeking to improve their link

popularity by faking out search engines.

The good news is that search engines have figured this out,

and are now on guard for "spam" pages and sites that have

increased their rankings by artificial methods. When a

search engines tracks down such a site, that site is

demoted in ranking or completely removed from the search

engine's index.

The bad news is that some high quality, completely

above-board sites are being mistaken for these web page

criminals. Your page may be in danger of being caught up in

the "spam" net and tossed from a search engine's index,

even though you have done nothing to deserve such harsh

treatment. But there are things you can do - and things you

should be sure NOT to do - which will prevent this kind of

misperception.

Link popularity is mostly based on the quality of sites you

are linked to. Google pioneered this criteria for assigning

website ranking, and virtually all search engines on the

Internet now use it. There are legitimate ways to go about

increasing your link popularity, but at the same time, you

must be scrupulously careful about which sites you choose

to link to. Google frequently imposes penalties on sites

that have linked to other sites solely for the purpose of

artificially boosting their link popularity. They have

actually labeled these links "bad neighborhoods."

You can raise a toast to the fact that you cannot be

penalized when a bad neighborhood links to your site;

penalty happens only when you are the one sending out the

link to a bad neighborhood. But you must check, and

double-check, all the links that are active on your links

page to make sure you haven't linked to a bad neighborhood.

The first thing to check out is whether or not the pages

you have linked to have been penalized. The most direct way

to do this is to download the Google toolbar at

http://toolbar.google.com. You will then see that most

pages are given a "Pagerank" which is represented by a

sliding green scale on the Google toolbar.

Do not link to any site that shows no green at all on the

scale. This is especially important when the scale is

completely gray. It is more than likely that these pages

have been penalized. If you are linked to these pages, you

may catch their penalty, and like the flu, it may be

difficult to recover from the infection.

There is no need to be afraid of linking to sites whose

scale shows only a tiny sliver of green on their scale.

These sites have not been penalized, and their links may

grow in value and popularity. However, do make sure that

you closely monitor these kind of links to ascertain that

at some point they do not sustain a penalty once you have

linked up to them from your links page.

Another evil trick that illicit webmasters use to

artificially boost their link popularity is the use of

hidden text. Search engines usually use the words on web

pages as a factor in forming their rankings, which means

that if the text on your page contains your keywords, you

have more of an opportunity to increase your search engine

ranking than a page that does not contain text inclusive of

keywords.

Some webmasters have gotten around this formula by hiding

their keywords in such a way so that they are invisible to

any visitors to their site. For example, they have used the

keywords but made them the same color as the background

color of the page, such as a plethora of white keywords on

a white background. You cannot see these words with the

human eye - but the eye of search engine spider can spot

them easily! A spider is the program search engines use to

index web pages, and when it sees these invisible words, it

goes back and boosts that page's link ranking.

Webmasters may be brilliant and sometimes devious, but

search engines have figured these tricks out. As soon as a

search engine perceive the use of hidden text - splat! the

page is penalized.

The downside of this is that sometimes the spider is a bit

overzealous and will penalize a page by mistake. For

example, if the background color of your page is gray, and

you have placed gray text inside a black box, the spider

will only take note of the gray text and assume you are

employing hidden text. To avoid any risk of false penalty,

simply direct your webmaster not to assign the same color

to text as the background color of the page - ever!

Another potential problem that can result in a penalty is

called "keyword stuffing." It is important to have your

keywords appear in the text on your page, but sometimes you

can go a little overboard in your enthusiasm to please

those spiders. A search engine uses what is called

"Keyphrase Density" to determine if a site is trying to

artificially boost their ranking. This is the ratio of

keywords to the rest of the words on the page. Search

engines assign a limit to the number of times you can use a

keyword before it decides you have overdone it and

penalizes your site.

This ratio is quite high, so it is difficult to surpass

without sounding as if you are stuttering - unless your

keyword is part of your company name. If this is the case,

it is easy for keyword density to soar. So, if your keyword

is "renters insurance," be sure you don't use this phrase

in every sentence. Carefully edit the text on your site so

that the copy flows naturally and the keyword is not

repeated incessantly. A good rule of thumb is your keyword

should never appear in more than half the sentences on the

page.

The final potential risk factor is known as "cloaking." To

those of you who are diligent Trekkies, this concept should

be easy to understand. For the rest of you?cloaking is when

the server directs a visitor to one page and a search

engine spider to a different page. The page the spider sees

is "cloaked" because it is invisible to regular traffic,

and deliberately set-up to raise the site's search engine

ranking. A cloaked page tries to feed the spider everything

it needs to rocket that page's ranking to the top of the

list.

It is natural that search engines have responded to this

act of deception with extreme enmity, imposing steep

penalties on these sites. The problem on your end is that

sometimes pages are cloaked for legitimate reasons, such as

prevention against the theft of code, often referred to as

"pagejacking." This kind of shielding is unnecessary these

days due to the use of "off page" elements, such as link

popularity, that cannot be stolen.

To be on the safe side, be sure that your webmaster is

aware that absolutely no cloaking is acceptable. Make sure

the webmaster understands that cloaking of any kind will

put your website at great risk.

Just as you must be diligent in increasing your link

popularity and your ranking, you must be equally diligent

to avoid being unfairly penalized. So be sure to monitor

your site closely and avoid any appearance of artificially

boosting your rankings.

Selecting a Search Engine Optimization Company

A Search Engine Optimization Company can be an invaluable

asset in your Internet marketing campaign. They specialize

in knowing how to raise your search engine positions,

monitoring those positions on the regular basis, and

adjusting their strategies to account for undesirable

results in any given month. Since this takes a lot of time,

effort, and specialized knowledge, it can be in your best

interest to go to an outside source rather than try to

maintain high search engine positions on your own.

However, like every business, there are good companies and

there are lemons. Knowing the right questions to ask and

the criteria to look for will help you in choosing an

affordable, effective search engine optimization company.

When looking at different companies, begin by considering

the approach they employ to raise your search engine

positions. Steer clear of companies that use cloaked,

doorway, or bridge pages to raise your positions. These

techniques violate most search engine policy, and in the

worst case scenario, will only get your website severely

penalized, if not removed entirely from a search engine's

index.

A cloaked page is a page that is created which is invisible

to the regular visitor to your website. The cloaked page is

coded to detect a search engine spider and divert them to

this special page, which is set-up to artificially boost

your search engine position. Doorway or bridge pages

utilize the same concept, but often reside on an entirely

different server. Google, one of the largest and most

important search engine on the Internet, will remove your

website from their index if they detect you have cloaked

pages. Never, never employ any company that uses this

technique!

Another important element is to get a guarantee that the

company you hire will not work with your competitors while

they are working for you. Obviously, this would seriously

compromise the effectiveness of the search engine

optimization campaign. Be aware that some companies will

use the success they achieve for your website to sell their

services to your competitors. So get your guarantee in

writing, and make sure it is legally binding.

Of course, one of the most important factors you want to

check out is the company's track record of results.

However, don't take the company's word for it. They will

undoubtedly be slanting their results in order to sell

their services to you. To go beyond their simple statement

of success, ask them a few pertinent questions, and verify

their answers.

Ask them which engines they have achieved the best results

on. The ones that are important are the most popular

engines, and these are the ones you want to see good

results on. Since the popularity of search engines can

change with the landscape of the overall Internet, check

out the Nielsen Netratings page at Search Engine Watch. You

can access this at

http://www.searchenginewatch.com/article.php/2156451.

Next, find out what keywords and phrases they are claiming

great results with. It's easy to get high rankings with

unpopular words. For instance, the keyword "cat leashes"

will get high popularity ranking because no one else would

think of using it. What you are looking for is good results

using popular keywords. Check out the software Wordtracker,

available at www.wordtracker.com. You can order a free

trial, or a subscription ranging from 1 day to 1 year. This

software rates the popularity of keywords and phrases based

on actual search engine use.

Next, look for good results over an entire site that the

company claims to have successfully worked for. You want to

see a wide range of positions over a number of different

search engines using different keywords or phrases for the

entire site. Request a report for any client the company

claims to have done well for. This report should show good

positions on a number of the most popular search engines

for a variety of different, popular keywords and phrases.

When you are checking out search engine optimization

companies, make sure they have actually done the work they

are claiming to have done. Some companies will use other

company's results in order to get you to sign on with them.

If you are in doubt, call the company they are showing you

results for, and ask for the name of their search engine

optimization company.

It's important to keep in mind that a successful search

engine optimization campaign will result in maximum

exposure across a wide range of popular search engines

using a variety of keywords and phrases. This is the

formula for a successful campaign, and you should keep it

always in the forefront of your marketing strategy.

Ask the search engine optimization company you are

considering for a report that shows you rankings across a

number of popular search engines for a period of at least

six months. Remember: search engine marketing is a process

that is continual, and you need a company that not only

understands this, but keeps constant tabs on your search

engine positions. That company must also be able to adjust

its strategy in the event that search engine rankings drop.

Since search engine marketing is an on-going process, your

positions must be constantly monitored. If you want your

search engine optimization company to do this for you,

request a sample of a monthly report. It is essential that

this report should show rankings for the most popular

search engines. Don't be impressed by a report that only

shows great results for a limited number of small search

engines. These are fairly easy results to acquire. Also

confirm that the popular search engine results they are

showing you are indeed the popular search engines

currently.

Be sure the sample report the company shows you is in a

format that you can easily understand. For example, it

could be in the form of a chart that covers a period of at

least six months and presents data such as the top 50

positions broken down on a monthly basis or the top 5 pages

each month. Then, ascertain that the company you are

considering actually monitors these positions or pages

every month, and that the sample report they show you

includes findings and recommendations for the specific

site. This insures that the company will actively monitor

and make adjustments to their strategy on a continual basis

rather than simply gather statistics on your positions. You

need a company that is actively participant in your search

engine marketing campaign, not just an information

gatherer.

Obviously, your finances have to figure into your choice of

company, but bear in mind that a search engine optimization

company is crucial the success of your marketing campaign.

It is not just a casual accessory. If you cannot afford a

company that will do a thorough and reliable job for your

website, you might consider waiting until you do have the

finances in place.

If you have to find a company and can't wait for your

finances to catch up, you may be able to find an affordable

company that will also be able to supply quality, reliable

work, such as a fairly new company. Just remember that

there are risks involved with using a company without a

proven track record - and that risk is your money! Don't

take that leap unless the company can supply you with a

least a few references.

References are the most reliable indicator of a good

company. Don't use a company that won't show your

references because of any reason, confidentiality included.

Remember - even doctors will provide references! The firm

you choose should provide you with a minimum of two

references, one that is from the past, and one that is

current.

When you contact these references, be prepared to ask

precise, specific questions so that neither of your time is

wasted. Ask them what their experience was like with the

company, such as their availability to answer questions and

deal with problems and their ability to meet deadlines. Ask

the reference to rate the overall performance of the

company.

Find out if the company requested that the reference make

significant changes to their web pages that affected the

visitors coming to their site. You are looking for a search

engine optimization company that can balance the needs of

both search engines and site visitors without compromising

either.

The most essential question to ask is whether the work of

the search engine optimization company resulted in higher

profits for the reference. Without profits, it doesn't

matter whether your positions are at the top of the list or

not.