SEARCH ENGINES TIPS.

SEARCH ENGINES TIPS.

First, before you start optimizing your site you have to choose the right keywords.
This is critical. If you choose the wrong keywords, your whole campaign is going to
fail. You can search for keyword software but what I would recommend is word
tracker service. They have the most detailed and updated keyword guides on the net.
You can choose the appropriate keywords according to your product or service. They
also have daily, weekly, monthly, three monthly and yearly services, so you have
many options if your budget is extremely low.
You can learn more about here: wordtracker.com

Now let’s move on. Here are some tips for search engine placement, which are very
important if you want to get top listing.

1) ALWAYS USE your keywords in your TITLE TAG.
This is a fatal mistake. If your business is about pets and your title tag contains only
your company’s name then you won’t stand a chance of getting top ranking in search
engines. You must use your business’ name and the primary keyword. For example:



You should also avoid overwriting keywords in your title tag. Eight words max is
enough. Everything beyond that will terminate your top listing.

2) SUBMITTING TO FFA FOR MASSIVE LINK POPULARITY.
Just DON’T. Submitting to 600,000 FFA and classifieds won’t get you anywhere.
These links are useless and the only thing you can expect is a permanent ban from the
search engines or directory.

3) NO CONTENT.
Don’t expect to have top placement with a bunch of affiliate links in your website.
The algorithms are very well designed and ban these kinds of Web pages. You must
have content. Articles, e-books, software, information or whatever you think is
appropriate and related with your site.

4) DO NOT GO OVERBOARD WITH OPTIMIZATION.
You may have heard the importance of optimization for your Web site but don’t
overdo it. You should keep the balance. The search engines are smarter than you think
and will lower your site’s position for that. Do not use your keyword more than three
times per Webpage because search engines won’t like that.

5) NAME YOUR WEB PAGES WITH YOUR KEYWORDS-KEYWORD
PHRASES.
Name your Web pages after your important keyword phrase. For example if your
keyword phrase is “car accessories” then name your page
Car-accessories.html e.t.c.

6) REMOVE META TAGS
Remove the unnecessary Meta tags like date, author e.t.c. You should use only the
META REFRESH tag and the META DESCRIPTION tag.

7) NOT TOO MANY LINKS.
Limit the number of links on every Web page to 50. If you have more, try to divide
them to more pages or keep the most important links.

8) USE A SITE MAP
A site map is a page, which contains the structure of your site. It’s important to have
one in your home page because the engines can spider your site’s sub pages and index
your entire site.

9) THE H1 TAG
The H1 tag is the second most important tag. Always have your headline in H1 tag in
order to get your webpage listed higher.

FINAL NOTES
These are some of the most important factors for Google top search engine placement.
You should implement these on your Web site.
It’s critical having as many content pages as you can so the spider programs that scan
your site would index them all. You should also link them together.
Give emphasis to the first 25 words of your index page, because they are the first to
be scanned by spider software. Have as many keywords as you can to the first 25
words.

Always have your primary keyword as your domain. Trust me it helps a lot.
Have many words and keywords in bold inside your text. The spiders locate them too.
Try to keep the front-page text about 300 words. No less. More text means more
keywords.

Search engines also love fresh content, meaning regular updating of your pages. This
is the RSS issue.


I won’t try to fool you. Search engine research is a hard task to follow and don’t
expect to stay on the top with the same rules for the next five years. It doesn’t work
that way. Search engines change their rules and algorithms all the time and you must
update your knowledge frequently.